Monty Smith Announces New Dirty Velvet Collection in Store and Online

Posted by MONTY SMITH CHELTENHAM Admin on

Monty Smith Announces New Dirty Velvet Collection in Store and Online.

Monty Smith is pleased to announce the new collection of Dirty Velvet tees is now available in store and online...

About Dirty Velvet...

For those of you not familiar with the brand, Dirty Velvet is a design collective, focused on producing high quality clothing with designs that offer a creatively different perspective to the mainstream, cleverly commenting on the world around us.

Their aim is to create garments with original graphics, combining strong and thought provoking imagery that reflects our view of humanity, modern life and the universe.

T-shirts should bear an idea,
not just a brandmark.

Often loved and endorsed by celebs, this brand has a huge cult following.

The ethics of the brand are strong:

"We produce long-lasting ethical clothing, made with minimal impact on the environment.

For over a decade, all our garments have been made from 100% organic cotton. Our organic cotton is grown without the use of pesticides, herbicides or chemical fertilizers and certified by the Global Organic Textile Standard (GOTS).

Our fabric dyeing is also fully organic. The process used and the dyes themselves have organic certification by both GOTS and the Organic Content Standard (OCS).

The screen-printed graphics on our garments are made from
water-based, organic certified inks which are much better for the environment and feel considerably softer on the garment than the more commonly used oil-based inks.

We have even designed our garment swing tag to be re-used as a drinks coaster instead of it heading straight for the bin. The only company in the world to do this.

Our factory is powered entirely by 100% renewable energy from
on-site solar panels.
 The electricity generated exceeds the factory’s requirements, with the excess helping power the local area.

Our factory is audited every two years by the Business Social Compliance Initiative (BSCI). This independent inspection assesses the level of labour welfare, health and safety, environmental ethics and business standards.

All employees of Dirty Velvet receive wages in excess of the UK living wage. We do not use unpaid interns ever, a regularly exploited loophole used in the clothing industry.

We are constantly working to ensure the use of methods that are ecologically and socially sustainable throughout our entire supply chain.

Ethical. Organic. Sustainable."

And so, I say no more about my absolute love for this brand, and how happy we are to be a stockist, as those who wear and endorse it speaks volumes..

Author,

Jeni Woolnough Rai


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